Training videos

Want to streamline, standardise and make training easier?

Still not convinced?

Increased Engagement

  1. Visual Content Drives Engagement: Studies show that people retain 65% of information when it’s paired with relevant images or videos. This makes training videos more engaging than text-based materials.

  2. Videos are More Likely to Be Shared: 92% of mobile video consumers share videos with others, which can help spread brand awareness.

Improved Retention and Learning

  1. Enhanced Memory Retention: People remember 95% of a message when it’s delivered through video, compared to just 10% when reading text. This makes training videos an effective tool for ensuring employees absorb key marketing information.

  2. Self-Paced Learning: Employees can watch training videos at their own pace, which allows for better understanding and mastery of the material, leading to improved performance.

Cost-Effective

  1. Reduced Training Costs: Once a training video is created, it can be used repeatedly for new employees or refresher courses, significantly reducing the need for live sessions and printed materials.

  2. Scalable: Training videos can be shared with employees across different locations without the need for travel or multiple instructors, making them an efficient way to deliver content at scale.

Consistency in Messaging

  1. Uniform Delivery: With videos, you can ensure that all employees or team members receive the same information in the same way. This eliminates discrepancies that might arise from live training sessions.

  2. Standardized Training: Training videos allow you to maintain high standards in the delivery of your marketing message, ensuring your team fully understands your brand guidelines, tone, and objectives.

Better Analytics and Tracking

  1. Monitor Progress: Many video platforms offer analytics that allow you to track which employees have watched the videos, how much of the video they’ve watched, and their level of engagement.

  2. Assess Knowledge: Some training videos can be paired with quizzes or surveys to assess how well the material has been absorbed, allowing for targeted follow-up training.

Increased Productivity

  1. Faster Training: Videos can be accessed on-demand, allowing employees to quickly get up to speed without waiting for scheduled training sessions. This can lead to faster onboarding and a quicker ramp-up time.

  2. Reduced Distractions: Training videos can focus directly on the content, helping employees stay engaged and reducing the chances of distractions compared to in-person sessions.

Brand

Storytelling

  1. Humanizes Your Brand: Using storytelling in training videos allows you to communicate your company’s mission, vision, and values in a compelling and engaging way. It helps employees connect with your brand on a deeper level.

  2. Visual Appeal: Video content can bring your marketing strategies and messages to life, creating emotional connections with the audience by showcasing real-world examples and scenarios.

Flexibility

  1. Mobile Accessibility: Training videos are easily accessible on smartphones, tablets, and computers, allowing employees to learn from anywhere and anytime, which is especially useful for remote teams.

  2. Customizable: Training videos can be tailored to your audience, whether you're training new hires, upskilling current employees, or developing specialized content for specific roles.

Boosts Employee Motivation

  1. Interactive Content: Interactive videos with clickable elements, quizzes, or polls increase user engagement and provide a more immersive learning experience.

  2. Positive Feedback: Short, well-produced videos with a focus on practical applications can motivate employees by clearly showing how the training material can be implemented in their daily tasks.

Increased Customer Satisfaction

  1. Improved Knowledge Base: Well-trained teams are better equipped to handle customer inquiries and issues, improving customer satisfaction. Employees who understand marketing strategies can communicate more effectively with clients.

  2. Upsell and Cross-sell Opportunities: Training videos focused on customer interaction can empower employees to better identify upselling or cross-selling opportunities, leading to increased revenue.

‘Training videos are a powerful tool for businesses, especially in marketing, where consistency, efficiency, and clarity are key to achieving success. Let me know if you need further help in setting up or improving your marketing training videos’

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